Today's session was a follow on from last Friday's professional development session. We continued with our plans for the pop-up shop and divided into smaller groups so we could focus and refine our ideas. These groups were:
- Research: finding venue, appropriate product pricing
- Promotion: posters, gaining public interest and awareness of event, branding
- Online presence: website, online shop, social media
- Construction: setting up venue, displaying products
- Collection: gathering products for shop, moving things to the venue
I am now part of the construction group with 3 other people as I am interested in being part of how the shop will look and how customers will interact with the space to take it that step from a gallery space into a shop. We have agreed as a whole group that the shop should be called 'Pick and Mix' so we decided to focus on that for displaying the work. We worked with the promotion and website group to make sure we all agreed on how the shop should look and feel as branding and promotion need to depict how the shop will look when people will arrive. We decided to go with the idea of a classic sweet shop but updating it to feel more contemporary and interactive rather than chintzy, using pinstripe decoration, the idea of pick and mix bags to buy artwork and a printing workshop for people to join in with their products.
In terms of what we might sell we were thinking flat artwork such as postcards and A4 prints, stickers and anything else that people are happy to make and to have pick and mix bags such as lucky dip, 3 and 5 item bags. A lot of us went to Pick Me Up 2013 where they had an interactive stall where people could use the stamps to print their own face they could take home with them, so we thought that if we all made 2 letter stamps we could have an alphabet of stamps, that people could then use to print their name or slogans on products such as sketchbooks, bags and cards.
In terms of set up and presentation we have looked at other pop-up shows and exhibitions such as the RCA secrets exhibition as we liked the way they displayed their flat postcard art a bit like a bookshop or library and it reminded me of the way pick and mix sweet shops are neatly lined up and divided into sweet boxes on shelves.
Our task to develop and prepare for next week is that the research team are working on finding a location and the promotion team is working on the shop branding and posters. I am really enjoying working with a team and I never thought that we would be working on such an exciting project in the lead up to our final major show; it's a great opportunity to gain some experience before our degree show and to raise some funds for it through selling our work. I am also looking forward to being involved in the other projects that other groups organise, such as the gallery and exhibition event as I really want to get my work out there and noticed as much as possible before I graduate.
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