Preparing for leaving university is something that I think terrifies most students and so it was greatly appreciated when we had a lecture on preparing for work today.
Having a creative CV is vitally important when pursuing a creative career; I have done some research in the past but found the samples scarily impressive and confusing. It was useful to break down what needs to go on a creative CV and what it should be. A CV needs to showcase the individuals skills which includes education and qualifications, relevant employment and experience, expertise, skills and knowledge and personal details.
A CV is a marketing tool and should be treated in such a way; it is a way to promote yourself and highlight what we are good at. A good CV should:
- Have visual impact
- Reflect the individuals personality
- Highlight creative and transferable skills
- Be a relevant target for the industry or organisation
- Demonstrate the key skills needed for the position
Other forms of self-promotion can include mail outs and promotional packs with stickers and postcards etc. Tea and crayons collective say the key to a successful self-promotional pack is to be unique, consistent, stay on the radar and don't overdue it:
"Imagine the amount of promotional work sent to art directors day-in, day-out. It must become tedious seeing the same sort of thing in the post everyday. If you are different you'll stand out from the crowd, which will in turn make your work more memorable."
Thereza Rowe self-promotion
Versus collective promotional playing cards
The key is to showing that you have energy, zing and be memorable! I plan to create my CV now and face the battle to stand out.
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